53% increase in website traffic

56% organic search growth

249% TikTok interaction growth

2.2m+ readers reached through pr

8 media placements for make-a-wish partnership

53% increase in website traffic 56% organic search growth 249% TikTok interaction growth 2.2m+ readers reached through pr 8 media placements for make-a-wish partnership

Stingray had strong brand recognition in the marine space but a digital presence that wasn't keeping up. Key product category pages didn't exist, mobile optimization was incomplete, and the site wasn't built to serve two very different audiences: buyers and prospective dealers. PR was happening but not strategically.
I audited the site architecture first, prioritizing pages based on search demand and buyer journey logic rather than rebuilding everything at once. I launched category pages for Deck Boats, Center Consoles, Dual Consoles, and Sport Boats, rebuilt the homepage and key supporting pages, and began development on a Build-a-Boat configurator for lead capture. On social, I ran quarterly platform analysis and developed strategic recommendations for the internal team: data consistently pointed to people-forward content and TikTok as the highest-growth channel. For PR, I managed media outreach for the Make-A-Wish SC partnership and the 20 SBX product launch, pitching trade and enthusiast outlets and maintaining an active placement pipeline.
- 53% QOQ increase in website traffic; 56% growth in organic search
- TikTok interactions up 249%; follower count up 118% - now the brand's top organic channel
- Make-A-Wish SC partnership: 8 placements, 2.2M+ combined readers
- 20 SBX launch covered by Soundings Online, Boat US, Pontoon & Deckboat Magazine, and Florida Sportsman
- Additional placements in progress at time of writing: Boating Magazine full boat test, WBTW News 13 TV segment, Pontoon & Deckboat roundup feature