84% revenue growth YOY

1M+ views on influencer collab posts

A quality home décor product with digital channels that existed but were heavily underutilized: slow cluttered website, minimal social follower base, single-digit email open rates, no structured influencer program, no national press presence.
Rebuild the brand's digital strategy from the ground up: identifying the right influencer/content partners, migrating to Klaviyo and building automated email flows, launching TikTok, optimizing the website for conversion, and pitching national media.
- $221k in annual revenue, up 84% year over year, from a brand that barely had a digital footprint
- Instagram grew from 2,000 to 22,000+ followers through strategic content and influencer partnerships
- Launched Klaviyo email platform from scratch; open rates climbed from ~9% to 40%, generating $7k in email-attributed revenue
- Managed influencer program producing content that reached 200k to 1.5M views per post and nearly 1M views on a single TikTok
- Secured national media coverage in Fox News and Family Handyman with an active pipeline at HGTV, The Verge, and other major lifestyle publications
- Website users grew 162% year over year with a 102% increase in transactions